Logo & Wordmark
The wordmark is EROBELLA set in Didot Bold, uppercase, with 8% letter-spacing. It is the primary brand mark. Use it in ink on light surfaces, white on dark surfaces, or in the brand gradient for hero moments.
The Glyph
A gradient-filled rounded square with three list lines. Use it for favicons, app icons and tight spaces where the wordmark cannot fit. Never redraw it or change its gradient.
Clear Space & Minimum Size
Keep clear space equal to the height of the E on all sides of the wordmark. Minimum width: 96px on screen, 25mm in print. The glyph never renders below 16px.
Wordmark Don'ts
Color
A warm off-white canvas, crisp white cards, black ink — and one signature pink→coral pairing. Click any swatch to copy its hex value.
BRAND
NEUTRALS
Gradient & Accents
One signature gradient carries the whole brand. It is reserved for primary actions and brand glyphs — never backgrounds, never full-bleed.
Primary buttons, the glyph, verified seals, gradient wordmark in hero moments, small brand icons.
Page backgrounds, full-bleed sections, body text, borders, photo overlays. If a surface is bigger than a button, it does not get the gradient.
Marks the premium tier only. Dark-brown text, 1px gold stroke, 8px radius.
Green appears only as the 8px online dot on avatars. No label, no other green UI.
Red is for errors only — a soft red pill under the field, never inline red helper text.
Typography
Two typefaces, strict roles. Didot Bold exists for exactly one word: the wordmark. Everything else — every headline, button, label and paragraph — is Inter.
Bold weight, uppercase, +8% letter-spacing. If you are typing anything other than EROBELLA, you are using the wrong typeface.
Headlines and buttons are 700. Labels are 500–600. Body is 500. No italics in UI, no weights below 400, no other family — ever.
Casing rule: Title Case for headlines, buttons and card titles. Sentence case for descriptions and helper text. Never ALL CAPS as styling, never lowercase-as-style.
Downloads
Ready-to-use marks for print and screen. PNGs are high-resolution with transparent backgrounds; the SVG scales to any size.
Press contact: for product screenshots, additional formats or usage approval, contact the Erobella brand team before publication.